Apple announced that they are no longer participating in
MacWorld Expo, the largest Apple -centric gathering of
vendors and consumers in North America.
And yet this should be no surprise: Apple started announcing
years ago that they were pulling out of trade shows, citing that
since they were investing in opening Apple stores and that
their website was reaching millions of people a day, there
was no further need to go to trade shows to get their message
out to Mac consumers.
And yet people the world over have said this and that about
how much doom and gloom it means to Apple as a company,
and how MacWorld will no longer be a viable trade show.
I see things from Apple’s POV: Trade shows are costly, and I’ve
setup at a few in my time, and what you get back out of them,
doesn’t justify the expense of setting up.
Apple has dedicated presence now in retail outlets and malls
nationwide; they have top commercial spots running in
prime time across four major networks. Apple’s own website
gets millions of hits a day! Apple doesn’t need to waste dollars,
it needs to spend dollars on what works.
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